An immersive experience centre bringing Andhra Pradesh’s future capital to life through storytelling, technology, and interactive design.
APCRDA envisioned Amaravati as a sustainable, people-centric smart city built around innovation and inclusive growth. To communicate this vision beyond traditional plans and presentations, APCRDA partnered with ImmersionX to create a world-class Experience Centre.
The centre enables policymakers, investors, delegations, and citizens to explore Amaravati’s past, present, and future through immersive technology and interactive storytelling.
ImmersionX created an Experience Centre combining architecture, digital media, and interactive technology into one seamless visitor journey, inspired by the Krishna River and Amaravati’s cultural heritage.
The experience included:
Digital Façade: Introducing Amaravati’s vision through anamorphic content.
Welcome Zone: Showcasing the master plan, roadmap, and future vision.
40-Foot Projection-Mapped Model: Bringing infrastructure, transport, green corridors, and districts to life.
Interactive Touch Experiences: Exploring planning data and infrastructure layers.
Virtual Reality Experiences: Exploring Amaravati’s future streets, spaces, and landmarks.
Governance & Planning: Simplifying policies and planning through interactive storytelling.
Community & Sustainability: Highlighting communities and land pooling initiatives.
Investment Discovery Zone: Exploring opportunities across key industries through an interactive multitouch table.
We integrated projection mapping, multitouch systems, VR, LED media, real-time data visualization, spatial AV, and digital content into one unified ecosystem.
The Amaravati Experience Centre transformed complex urban planning into an accessible, immersive experience.
Visitors could explore the city’s development strategy, governance, sustainability, infrastructure, and investment potential through interactive storytelling.
More than an exhibition, the centre became a platform for engaging investors, government leaders, global delegations, and the public helping position Amaravati as a globally competitive smart capital.
By combining spatial storytelling, immersive technology, and experience design, ImmersionX delivered a future-ready platform for communicating vision and driving engagement.
